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New CDC Web Page Responds to Teens’ Need for Positive Messages and Complete Information to Prevent Teen Pregnancy

As part of the Office of Adolescent Health/Centers for Disease Control and Prevention (OAH/CDC) Communitywide Initiatives to Reduce Teen Pregnancy (CWI), CDC’s Division of Reproductive Health has launched a new Web page especially for teens, designed with input from teens. The Web page aims to motivate teens to make healthy choices around sex by providing empowering messages on specific actions teens can take to prevent teen pregnancy.

Through multiple links to teen-friendly resources to support adopting and maintaining healthy behaviors, the Web visitors will be able to find teen-oriented information on how to talk with their partners and parents/guardians about sex, how to effectively use birth control, how to locate teen clinics, and how to access CDC’s Teen Pregnancy Prevention Quiz Widget. Links to grantee Web pages designed specifically for and by teens are also provided.

This page was developed in response to the needs identified through surveys and focus groups conducted with teens by CWI grantees as part of their community needs assessments. Teens’ responses emphasized their need for complete, teen-friendly information on using all methods of birth control, preventing STDs, building healthy relationships, communicating with partners and parents/guardians, and finding teen-friendly reproductive health care. In addition, teens stated strongly that messages around sexual health need to have a positive and empowering tone.

CWI Youth Leadership Teams, comprising predominantly African American and Hispanic/Latino young men and young women aged 15–19 years, voluntarily reviewed early drafts of the Web page. Teen input on the page’s tone, language, and resources were invaluable in ensuring that CDC’s messages on these issues were as friendly, useful, and motivating as possible, as well as being culturally appropriate for the priority audience in teen pregnancy prevention communications.