The project was created through Adobe Youth Voices for the U.S. Department of Education. ED visited nine major cities to do a National Youth Listening Tour and used this video in San Francisco and Oakland. The song is about what can families, schools, and communities do to help youth success in school. 2020 Vision was created to support President Obama's initiative of having the most college graduates by the year 2020. The project was a collaboration between SF AYV sites, Oakland Peapod AYV, and Redwood City Peapod AYV.