Resource: Updated 988 Partner Toolkit

This toolkit is a resource center for social media, video, print, radio, FAQs, messaging, and other marketing materials that can be used to promote the 988 Suicide & Crisis Lifeline. It is designed for states, territories, tribes, crisis centers, communities, emergency service providers, and other partners to communicate clearly about the 988 Lifeline and how it works. The toolkit now includes updated photography and print materials, a bus stop banner, and social media content that explains the difference between 988 and 911. Learn more.