Resource: The Real Cost Campaign

Agencies & Departments : 
Department of Health and Human Services, Food and Drug Administration (FDA)

This campaign addresses the “cost-free” mentality among youth around the use of e-cigarettes. The FDA expanded its award-winning “The Real Cost” campaign to educate the nearly 10.7 million youth aged 12-17 who have ever used e-cigarettes or are open to trying them about the potential risks of e-cigarette use. Learn more.