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Archived Webinar: Program Evaluation Doesn’t Have to be Scary: Increase Buy-In with Message Framing
In March 2018, the Interagency Working Group on Youth Programs hosted a webinar to describe the ways that commonly-held beliefs derail the practice of program evaluation as part of a successful intervention. Experts from the American Institutes for Research shared evidence-based communications framing strategies to help organizations effectively gain buy-in from stakeholders for implementing program evaluation.
Objectives from this webinar include:
- Understand culture’s role in strategic message framing,
- Describe barriers to successful communication and mobilization around program evaluation, and
- Formulate reframed messages to obtain buy-in and mobilize their organizations to implement a program evaluation process.
Access the archived webinar documents:
- Webinar recording
- Webinar slides (PDF, 42 pages)
- Webinar transcript (PDF, 20 pages)